Privacy Policy

Last Updated: [Insert Date]

Welcome to Astral Shop (“we”, “us”, or “our”) at rivercampgear.com. We’re committed to protecting your privacy as seriously as we protect adventurers in the outdoors. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make purchases from us.

1. Information We Collect

To provide you with the best gear and service for your adventures, we collect:

• Personal Information: Name, email address, shipping address, payment details (processed securely through our payment partners), phone number, and order history.
• Device Information: IP address, browser type, operating system, and device identifiers when you browse our site.
• Usage Data: Pages visited, products viewed, time spent on site, and other engagement metrics to improve your experience.
• Location Data: Generalized location information to provide correct shipping options and regional product availability.

2. How We Use Your Information

Like carefully packing your backpack for an expedition, we use your data responsibly to:

• Process and fulfill your orders for outdoor gear
• Provide customer support for your adventure needs
• Improve our website and product offerings
• Send you relevant information about products, promotions, and outdoor tips (only with your consent)
• Prevent fraud and enhance security
• Comply with legal requirements

3. Data Sharing and Disclosure

We treat your data like we treat our gear – with care and only share when necessary:

• Service Providers: Trusted partners who help with payment processing, shipping, marketing, and website operations.
• Legal Requirements: When required by law or to protect our rights and safety.
• Business Transfers: In connection with any merger or sale of company assets.

We never sell your personal information to third parties for their marketing purposes.

4. Data Storage and Security

We secure your data with the same reliability as our outdoor equipment:

• All payment information is encrypted using SSL technology
• We follow PCI compliance standards for payment processing
• Personal data is stored on secure servers with limited access
• We retain your information only as long as necessary for our business purposes or as required by law

5. Your Rights and Choices

You have control over your information, just like you control your outdoor adventures:

• Access & Correction: You may review and update your account information at any time.
• Marketing Preferences: Opt-out of promotional emails using the unsubscribe link in each message.
• Data Deletion: Request deletion of your personal data, subject to legal requirements.
• Do Not Track: Our site doesn’t respond to “Do Not Track” signals, but we limit tracking as described here.

6. Cookies and Tracking Technologies

Like trail markers, cookies help us navigate your experience:

• Essential Cookies: Necessary for site functionality and checkout process.
• Performance Cookies: Help us improve our website based on usage patterns.
• Advertising Cookies: Used to show relevant gear recommendations (you can opt-out).

You can manage cookie preferences through your browser settings.

7. International Data Transfers

As we serve adventurers worldwide (excluding some Asian and remote areas), your information may be transferred to and processed in countries outside your own. We ensure all transfers comply with applicable data protection laws.

8. Children’s Privacy

Our website is not directed at children under 16. We don’t knowingly collect personal information from children without parental consent.

9. Changes to This Policy

We may update this policy as our business evolves. Significant changes will be communicated through our website or email. Your continued use after changes constitutes acceptance.